All the engagement as a result of the trails has been absolutely amazing. We have doubled our footfall over the week. We can see all the smiles on the children's faces and we're definitely going to get involved in anything organised by Blackburn BID in the future.

I think the response to the BID's trails has been great! Children have been coming in with their parents to look at the sculpture, taking pictures and looking around the store while they're here.

The events - like the Festival of Making and Pride - bring in a lot of new customers. The sand trail did well for us too. A lot of people stopped to take photos and then come in for a coffee. We have had quite a few people come back after too.

A lot of the time, people come in to view the window or complete the trail leaflets. Everyone came in to see the boy in the rubber ring. That was a good one. It does bring people in, and then many come back. It helps to bring people in and returning customers - especially people from out of town who are doing the trail with their children.

“We’ve had lots of interest from families with trail leaflets who have been coming in, and buying things when they come in. They’re going around the trail and they’ve told us about the models at the other locations. They’re really impressed with the sculpture. The kids are loving it! It’s really good for us. Customers come back again to see what else we’ve got.”