Blackburn BID designed the town’s Christmas Lights Switch On to be sensitive to the challenges facing people this year – leading to a 75% reduction in energy consumption.
Blackburn BID commissioned Blackburn-based TecAudio as the supplier of the stage, sound, lighting, and video for the event. They were tasked with ways to make the event as low energy and sustainable as possible.
Instead of incandescent lighting, where up to 90% of the energy used is emitted as heat rather than light, all generic incandescent lights were substituted with LED fixtures. LED lighting is highly energy-efficient, using up to 75% less energy than incandescent lighting.
With households struggling to pay their energy bills, and families worried about keeping warm in their home this winter, we wanted to ensure the event was as sustainable as possible without compromising on quality.”
Catherine Price
Blackburn BID Manager
The campaign resulted in the following:
Catherine Price, Blackburn BID Manager, said: “Where possible, the stage team didn’t use any high-powered required equipment, for example raising the screen was done with manual chain hoists rather than hydraulic equipment.”
“In addition to the energy savings, visitors to the Blackburn Glitter Ball event were asked to donate tins and toys to help families in need at Christmas.
“Blackburn BID supported Secret Santa Ltd who distribute toys for disadvantaged children in Blackburn with Darwen each Christmas. The BID also supported Blackburn Foodbank who were urgently looking for tinned items to support families through the festive season.”
And, the star of the show, Blackburn’s very own AJ Odudu travelled to the event by train and was taken to her mum’s Blackburn home in an electric vehicle loaned to Blackburn BID by local car dealer Evans Halshaw.
The event attracted huge crowds to the town centre in November 2022 and footfall even matched 2019 (pre-pandemic) levels.
Blackburn BID were named as a finalist in the ‘Power of One’ category of the National Good Retail Awards 2023 for the way the Christmas Lights Switch On event was delivered and the impact it had.
The award recognises organisations that have successfully made one small change in their business that has made a significant impact.